Can we make the concept of liberating countries via military aggression outdated?
The war in Ukraine has suddenly started everyone talking about the Russian propaganda machine – for very good reasons.
For some, this might have been the first time when the role of media in warmongering was brought to their attention – but can it be extended to noticing it in the Western media?
Naturally, it’s easier to think propaganda is something “the others” do. The “bad countries”. “Regimes”. It’s easier to see state-owned media in Russia as advancing Russia’s agenda than to apply the same logic to, for example, the BBC. And it’s definitely easier not to notice warmongering in our own countries than to actively point to it and engage in potentially uncomfortable conversations.
On a psychological level, I think a lot of this stems from a very simple desire to hold onto dichotomies (“good” vs “evil”, “liberation” vs “military occupation”) and to see ourselves as being heroes rather than villains of our own lives. But on a collective/political level, holding onto these dichotomies – and rosy glasses – can mean missing out on what’s right in front of us.
I saw this post on Twitter that I thought captures so well how warmongering can seemingly slip into the mainstream media if we’re not careful. And only if we realise that it can come from countries whose political systems we don’t call “regimes”:

My comment here is simple: if we think it is only RT and not the Western media that is engaging in war propaganda, try replacing all the names of countries in this post with “Ukraine” and see how it sounds.
And if “Russian bombs make Ukraine stronger” makes you uncomfortable but “American bombs make Iraq stronger” doesn’t, this is where you can find space for reflection.
Now, the question is: will we see a further opening in people’s curiosity toward how consent for wars gets manufactured?
Will we agree now that bombs, destruction, and killings don’t liberate people?
Or will we continue distinguishing between what those bombs do to white and non-white populations?
I surely hope for the former.
Added on March 20, 2023:
Today marks the 20th anniversary of the Iraq War. I invite you to reflect on its enormous human cost, the suffering, the trauma, and the illegality of it all.
Don’t stand with empires. Stand with our friends in Iraq.
Find my episode on political education below:
Receive my work directly to your inbox:
Latest from the Blog
My Invitation to Rebuild a Media Company from Gaza
If you are looking for a very concrete opportunity to change someone’s life, here it is. I am inviting you to join me in rebuilding a media company that used to operate in Gaza. We don’t need that much — but we need you to be in.
Continue readingHow the European Broadcasting Union Just Gave Eurovision Fans an Opportunity to Show Some Spine (Thanks to Israel)
Israel was just allowed to compete at Eurovision in 2026. This shows nothing new about Europe’s literally unstoppable desire to maintain good relations with Israel. Now, the spotlight is on all the fans of Eurovision itself: we’ll see how unstoppable their love for this contest is, and whether it is above a genocide that has…
Continue readingWhat Calling Israel’s Continuation of Its Mass Murder a ‘Fragile Ceasefire’ Shows
There is no ‘fragile ceasefire’ when children’s bodies continue to be laid on dirty, destroyed hospital floors.
Continue readingHow Football Reminded Us about Two Parallel Worlds Recently — And Invited Us to Choose One
People like to talk about teams: “What team are you on?” In my video about two football matches that happened recently in Spain and Lithuania, quite literally, there are two teams. You can either be with those who organise a charity game for the people currently undergoing genocide, or you can be with those who…
Continue readingHow Talking About Ecocide in Palestine Helps Us Better Describe What Is Being Done — And By Whom Exactly
To describe Israel’s complete annihilation of Gaza better, I invite you to add one more word to your vocabulary: ecocide. Not to by any means diminish the horrors of the intentional massacres committed, but to expand the definition of this total destruction.
Continue readingIsrael Is Bombing Gaza Again (The Coloniser Continues to Colonise)
Israel won’t stop until it’s stopped. It will colonise, occupy, dominate, and murder until it cannot do so. This exactly what its new airstrikes on Gaza show, and it is exactly why our solidarity work remains important.
Continue reading